Turn every click into an ad audience
Add Meta, Google, and TikTok retargeting pixels to your short links. Every person who clicks your link is automatically added to your ad audience — without landing on your website. Lower your CPC, increase your CTR, and build audiences from every link you share. Available on Business plans and above.
You're losing 98% of your traffic
Most people who click your links never come back. They visit the page, maybe read it, and leave forever. Without retargeting, you have no way to reach them again. Traditional retargeting only works on your website — but most of your links point to other places: articles, partners, social profiles, landing pages on other platforms. Link retargeting solves this by firing your pixel on every click, no matter where the link goes.
How link retargeting works
Three simple steps. Zero extra ad spend.
Create link
Enable retargeting
Someone clicks
Your short link
Pixel fires
Meta, Google, TikTok
Added to audience
Automatically
Redirect
To destination URL
Works with the platforms you use
Meta Pixel
Build Custom Audiences in Facebook and Instagram Ads Manager. Retarget clickers with ads across Facebook, Instagram, Messenger, and the Meta Audience Network.
Paste your Pixel ID from your Meta Ads Manager
Google Ads Tag
Add clickers to your Google Ads remarketing lists. Show them ads on Google Search, YouTube, Gmail, and the Display Network.
Paste your Google Ads conversion ID
TikTok Pixel
Build audiences in TikTok Ads Manager. Retarget clickers with ads in their TikTok feed.
Paste your TikTok Pixel ID from Ads Manager
The ROI is obvious
Say you share 50 links per month across social media, email, and messaging. Each link gets 200 clicks. That's 10,000 people per month added to your retargeting audience — automatically, with zero extra ad spend. Retargeted audiences convert 70% more than cold audiences and cost 50% less per click. You're already generating the traffic. Link retargeting just makes sure you don't waste it.
0%
Higher conversion
0%
Lower CPC
0K+
Monthly audience
These numbers are consistent with industry benchmarks reported by major marketing platforms. Retargeting is one of the most cost-effective digital advertising strategies because you're reaching people who already showed interest by clicking your link.
Retarget from every channel
Social Media Links
Share a link on Twitter. Everyone who clicks gets added to your Meta Custom Audience. Retarget them with Instagram ads.
Newsletter Links
Add retargeting to links in your email campaigns. Build audiences from your most engaged subscribers.
Affiliate & Partner Links
Share partner content while building YOUR audience. Every click on the partner's article adds the reader to your retargeting pool.
Podcast Show Notes
Add retargeting pixels to every link in your show notes. Build an ad audience from your listeners.
PR & Press Links
When press covers your brand, the links they share build your retargeting audience — even though the traffic goes to their site.
QR Code Scans
QR codes with retargeting pixels. Every scan at an event, on packaging, or on a poster builds your audience.
Set up once, retarget forever
Go to Settings → Retargeting Pixels. Paste your Meta Pixel ID, Google Ads ID, or TikTok Pixel ID. Save. That's it. Now when you create any link, toggle "Enable retargeting" and choose which pixels to fire. You can enable all three on the same link. The pixel fires in ~200ms before redirecting — your audience barely notices the delay, and you get a new member in your ad audience.
What happens when someone clicks
When someone clicks your retargeted link, Zepink briefly loads a lightweight page (less than half a second) that tells Meta, Google, or TikTok: "this person clicked." Then the visitor continues to the destination URL as normal. They won't notice any difference. But now that person is part of your ad audience — and you can show them ads later on Facebook, Instagram, Google, YouTube, or TikTok. No coding required. No pixels to install on websites. It just works.
Frequently asked questions
Link retargeting pricing
Business
$49.99/mo
Link retargeting, Meta + Google + TikTok pixels, unlimited retargeted links
Premium
$99.99/mo
Everything in Business + webhooks + 50 custom domains
Scale
$199.99/mo
Everything in Premium + priority infrastructure + 250 domains
Link retargeting is not available on Free, Starter, or Pro plans.